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Pooja Yadav
Email: pooja.yadav@afaqs.com
Stories by 'Pooja Yadav'
By
Pooja Yadav
Marketing
Popeyes and Coca-Cola India prepare to bowl over cricket fans with World Cup combos
Amid rapid QSR industry growth, the brand aims to establish a nationwide presence with a focus on local sourcing and a digital-first ethos.
By
Pooja Yadav
Marketing
ICICI Lombard's IL TakeCare app drives a digital shift in the insurance industry
Offline channels prevail for most traditional players, while Gen Z and millennials increasingly favour online platforms in the digital landscape.
By
Yash Bhatia and Pooja Yadav
Digital
Meta's WhatsApp Channels: The future of global brand messaging or Threads 2.0?
As Mark Zuckerberg's Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.
By
Pooja Yadav
Marketing
Kolkata-based Wow! Momo eyes global market, aims to be India’s go-to snack à la Maggi
With revenues from Rs 222 crore in FY22 to over Rs 400 crore in FY23, the brand has seen substantial growth.
By
Pooja Yadav
Marketing
This is how Ching's Secret owner Capital Foods is spicing up the 'Desi Chinese' foods market
The company behind Bigg Boss’s favourite chutney dominates Ching's Schezwan Chutney market with 90% share, eyes expansion into spice and noodles.
By
Pooja Yadav
Marketing
Bikano aims for Rs 1800 crore turnover in FY 2024 and charts global expansion course
The brand targets 40% YOY growth with global frozen products debut and Magic Bhujia expansion, says Kush Aggarwal, head of marketing, Bikano.
By
Pooja Yadav
Marketing
Maybelline's fresh take on makeup bridges real and virtual worlds
What makes the brand's approach distinct amidst the familiar landscape of virtual makeup trials on e-commerce platforms?
By
Pooja Yadav
Marketing
Adani Wilmar’s Kohinoor Basmati Rice ad redefines brand recall
The brand aims to break through the clutter with a wordless comeback campaign.
By
Pooja Yadav
Marketing
Shopsy turns trendy with Ayushmann Khurrana for young male shoppers
The brand aims to tackle affordable men’s fashion, reaching a new audience with stylish and budget-friendly clothing.
By
Pooja Yadav
Marketing
Premium watches take centre stage as Titan’s Nebula targets Rs 500 crore turnover in 3 years
Titan's CEO Suparna Mitra envisions Nebula & Edge leading the premium watch market, aiming 20-25% overall business in 3 years.
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