Offline channels prevail for most traditional players, while Gen Z and millennials increasingly favour online platforms in the digital landscape.

As Mark Zuckerberg's Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.

With revenues from Rs 222 crore in FY22 to over Rs 400 crore in FY23, the brand has seen substantial growth.

The company behind Bigg Boss’s favourite chutney dominates Ching's Schezwan Chutney market with 90% share, eyes expansion into spice and noodles.

The brand targets 40% YOY growth with global frozen products debut and Magic Bhujia expansion, says Kush Aggarwal, head of marketing, Bikano.

What makes the brand's approach distinct amidst the familiar landscape of virtual makeup trials on e-commerce platforms?

The brand aims to break through the clutter with a wordless comeback campaign.

The brand aims to tackle affordable men’s fashion, reaching a new audience with stylish and budget-friendly clothing.

Titan's CEO Suparna Mitra envisions Nebula & Edge leading the premium watch market, aiming 20-25% overall business in 3 years.

In the ad, Madhuri Dixit showcases the brand in a vibrant avatar in order to connect with a cross section of audiences, especially women.