Pooja Yadav

Pooja Yadav

Email: pooja.yadav@afaqs.com

Stories by 'Pooja Yadav'

Marketing

Country Delight milks its way into kitchen essentials

The company will now, along with milk, deliver fruits, vegetables and other essentials.
Marketing

Indian e-comm sites push Black Friday sales in bid to create a new occasion for retail therapy?

A large number of e-commerce websites are offering massive discounts to celebrate this occasion. But a majority of people in India still lack the significance of this sale.
Marketing

Where does Bisleri go from here?

According to reports, Ramesh Chauhan, owner of Bisleri International, is looking for a suitable buyer who will nurture and grow the brand.
Marketing

Godrej Yummiez expands frozen foods portfolio; targets vegetarians

The portfolio expansion will boost Godrej Yummiez' overall growth by upwards of 30% in FY23.
Marketing

Did young brands really gain from a ‘Shark Tank India’ appearance?

The reality TV show may be a great launch pad for budding entrepreneurs, but does it guarantee success?
Advertising

Betting ads on TV dropped by 65% in October, as compared to September

In early October, the Ministry of I&B released an advisory against promotion of betting apps through TV and digital ads.
Marketing

Titan’s latest lifestyle foray is all about redefining women’s handbags

The company is targeting Rs 1,000 crore revenue from the segment over the next five years from IRTH and Fastrack bags.
Marketing

The Sleep Company raises Rs 177 crore; aims to open 25-plus stores by March 2023

The brand plans to invest in omnichannel expansion and grow its D2C business.
Marketing

Booking.com reveals latest philosophy behind its recent campaign

The country manager, Booking.com, talks about the latest campaign, association with the ICC, and the latest travel and marketing trends in India.
Marketing

Licious creates a category for 'meat cheat' days

The brand has now forayed into both animal as well as plant protein.