Pooja Yadav

Pooja Yadav

Email: pooja.yadav@afaqs.com

Stories by 'Pooja Yadav'

Marketing

Popeyes and Coca-Cola India prepare to bowl over cricket fans with World Cup combos

Amid rapid QSR industry growth, the brand aims to establish a nationwide presence with a focus on local sourcing and a digital-first ethos.
Marketing

ICICI Lombard's IL TakeCare app drives a digital shift in the insurance industry

Offline channels prevail for most traditional players, while Gen Z and millennials increasingly favour online platforms in the digital landscape.
Digital

Meta's WhatsApp Channels: The future of global brand messaging or Threads 2.0?

As Mark Zuckerberg's Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.
Marketing

Kolkata-based Wow! Momo eyes global market, aims to be India’s go-to snack à la Maggi

With revenues from Rs 222 crore in FY22 to over Rs 400 crore in FY23, the brand has seen substantial growth.
Marketing

This is how Ching's Secret owner Capital Foods is spicing up the 'Desi Chinese' foods market

The company behind Bigg Boss’s favourite chutney dominates Ching's Schezwan Chutney market with 90% share, eyes expansion into spice and noodles.
Marketing

Bikano aims for Rs 1800 crore turnover in FY 2024 and charts global expansion course

The brand targets 40% YOY growth with global frozen products debut and Magic Bhujia expansion, says Kush Aggarwal, head of marketing, Bikano.
Marketing

Maybelline's fresh take on makeup bridges real and virtual worlds

What makes the brand's approach distinct amidst the familiar landscape of virtual makeup trials on e-commerce platforms?
Marketing

Adani Wilmar’s Kohinoor Basmati Rice ad redefines brand recall

The brand aims to break through the clutter with a wordless comeback campaign.
Marketing

Shopsy turns trendy with Ayushmann Khurrana for young male shoppers

The brand aims to tackle affordable men’s fashion, reaching a new audience with stylish and budget-friendly clothing.
Marketing

Premium watches take centre stage as Titan’s Nebula targets Rs 500 crore turnover in 3 years

Titan's CEO Suparna Mitra envisions Nebula & Edge leading the premium watch market, aiming 20-25% overall business in 3 years.