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Shreyas Kulkarni and Ubaid Zargar
Stories by 'Shreyas Kulkarni and Ubaid Zargar'
By
Shreyas Kulkarni and Ubaid Zargar
Marketing
Here’s the origin story of ‘Daag Acche Hain’ and its role in making Surf Excel a billion-dollar brand
While it has become Indian advertising folklore, this thought had met a disappointing response when it debuted in India.
