Marketing in 2024 is all about affinity, advocacy and advancement in the era of Conscious Consumerism.

Our guest author dissects the sweat-equity trend in D2C brands, unraveling the dynamics of celebrity endorsements and investor models.

Our guest author delves into the world of D2C sales, unraveling the monthly dance between ambitious targets and strategic planning.

Our guest author discusses the emergence of Indian D2C brands as global players, paving the way for a new era in international consumerism.