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Nisha Qureshi & Ubaid Zargar
Stories by 'Nisha Qureshi & Ubaid Zargar'
By
Nisha Qureshi & Ubaid Zargar
Advertising
Lux at 100: Battling for the bathroom shelf in the D2C era
A look at what made LUX endure a century of existence and the evolution of personal care marketing in India.
By
Nisha Qureshi & Ubaid Zargar
Digital
OpenAI’s Sora: Boon or bane for the advertising world?
Experts weigh in on how Sora-OpenAi’s video generative AI tool will influence content and advertising.
By
Nisha Qureshi & Ubaid Zargar
Advertising
Rethinking 'Goodness': The perceived virtue of brand purpose in today's market
A ‘purpose’ and a product may not always align with each other, hence we must stop ‘force-fitting’ it in every campaign possible, say industry leaders.
