Benita Chacko & Yash Bhatia

Stories by 'Benita Chacko & Yash Bhatia'


India wins the ICC T20 World Cup, but did advertisers score?

The almost month-long tournament had several challenges for advertisers and media planners.
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Mobile vs. Connected TV: The IPL 2024 digital advertising scoreboard

Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.

Shark Tank Pros on how to best capitalise a swim in the dreaded Tank

The business reality show helps brands with top of the funnel marketing, but how can they ensure long-term results?