Media agencies, that were being battered by eroding commission margins, have found a lifeline in non-traditional verticals.

The agency will soon be known as Publicis Ambience

In a candid chat with agencyfaqs!, the hardcore David enthusiast reveals the reasons behind his exit from the agency after the formation of Bates David Enterprise

Several agencies, including Bates Enterprise, Capital, O&M and Lowe, were in the fray for the high-profile business

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Infosys is reportedly looking for agencies within India for its recruitment ads, direct marketing, CRM and above-the-line activities in order to further its brand in India and, more particularly, to make it a strong one abroad. As per sources close to the development, the spends are pegged at Rs 8-10 crore

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The agency has decided to add depth across all its verticals and it will now focus in particular on acquiring project based businesses in addition to regular ones

The size of the business is estimated to be more than Rs 100 crore. The agencies that are ready to be signed up include top names such as Mudra, O&M, Leo Burnett, JWT, Contract, Lowe and Everest Brand Solutions

Kent Wertime, CEO, OgilvyOne, Asia Pacific, was recently in India and spoke to agencyfaqs! about his view on the one-to-one industry, the growth in digital media and developments at OgilvyOne