TMRW House of brands has unveiled ‘The Other Side is Calling’ campaign to mark the relaunch.

The ad for Pee Safe’s Natural Intimate Wash for Men has been crafted in-house. The brand forayed into male hygiene space in May last year.

70 per cent features, 30 per cent news, 100 per cent Mumbai, says Mid-Day's new campaign...

The agency has been tasked to create the campaign for upcoming new initiative from the brand.

The agency offers 360-degree media buying, planning and advertising services.

The agency will also be involved in strategic positioning of the brand on the digital medium and launching digital-first campaigns

The acquisition comes as part of Blue Vector’s vision of creating a robust ecosystem of tactical enterprises.

Voice-based interface provides tech-enabled marketing solutions to its clients.

The account was won following a multi-agency pitch