Prathap Suthan

Stories by 'Prathap Suthan'

Guest Article

Government advertisements and dragon eggs… who will slay the monster?

Remember the Government’s ‘Do boond zindagi ke’ movement that helped India fight polio? Is a similar strong message missing in the COVID context?
Guest Article

An indie adman’s address to the industry in times of Coronavirus

"Too many jobs are at stake. Too many lives are on the line. And, too many brands and clients can turn cold and heartless...," he says
Guest Article

A letter to advertising from 2016

The key trends that will dominate the advertising landscape this year.
Guest Article

<font color="#ff0000">Guest Article: </font> Prathap Suthan: Pardon me, but there's a bee in your bonnet

An analysis of the affair called Goafest