The popular German auto company has briefed the leading media agencies for the pitch process which is currently underway in Delhi. The size of the account is estimated to be in the range of Rs 50-55 crore.

The classifieds site had called for a pitch in Chennai in August 2011 for a complete creative solutions provider that works both in the space of traditional, as well as non-traditional media.

The automotive company, as part of its regular practice, has called for a creative pitch. Prior to this, Bates 141 was the incumbent agency.