McCann Erickson pockets creative duties for DS Group's Rajnigandha and Meetha Maza
The agency won the business following a closely fought multi-agency pitch, which was held in the National Capital Region (NCR). With the win, the agency will get to manage a majority of the pan masala business of the DS Group. A small fraction of the business, which includes Tansen, Tulsi and Baba, could go to some other agency.