Devesh Gupta and Satrajit Sen

Stories by 'Devesh Gupta and Satrajit Sen'

Marketing

Surewaves Buzziest Brands 2014: Samsung wins for the second time in a row

The Korean electronics brand continues its winning run for the second year as it retains the Buzzies gold.
Digital

Points of View: What does the online news spurt mean?

Indians have begun to consume news in dramatically greater measure online over the past 12 months. A look at the implications for those in the news business.
Points of View

Points of View: Is it time to relook your logo?

The sum of everything that a brand or a company stands for is represented in its logo. How does one gauge what is the right time to go in for a change?