The whisky brand has extended its 'Make a bold move' campaign to a song, which will be promoted on radio channels, not as an advertisement, but simply as a song.
Dheeraj Sinha turns mythbuster with 'India Reloaded'
The chief strategy officer of Grey has released his second book, titled 'India Reloaded', which busts the assumptions and myths harboured about Indian consumers.
The Great Khali 'throws his weight around' for Ambuja Cement
The latest ad for Ambuja Cement, conceptualised by Publicis Groupe, uses the wrestler's strength to drive home its 'walls that cannot be broken' message. The humorous video is a hit on the internet.