"We were not a big account like a Coke or a Pepsi and did not have crores of rupees to spend on advertising..."
That's a line from the book 'If I Had To Do It Again - Internet Entrepreneurs' Wisdom In Hindsight' by Sanjay Mehta and Hareesh Tibrewala, joint CEOs of WPP's Mirum - formerly Social Wavelength, digital agency founded by the authors. The book is about their journey and the headline, about HomeIndia.com, a website they launched in 1997. An excerpt.
