SEARCH
Home
News
Advertising
Marketing
Brands and Content
Influencer Marketing
Branded Content
Brands
People Spotting
MarTech
Comms and PR
Gaming
Companies
Articles
Interviews
Points of View
afaqs! Pause
Profile
PlainSpeak with Sreekant
Guest Articles
Marketing Initiative
Media
Television
Digital
OTT Streaming
Social Media
Print
OOH
Radio
Events
Dashboard
Roundtable
Future Finance
MGID Roundtable
Webinar
Gen AI - Masterclass
CommuniCon
Marketing Thought Leaders
More
Subscribe
Creative Showcase
Television
Digital
OOH
Print
Radio
International
Careers
Contact Us
Marketing
IPL 2024
Ads
PR & Comms
Sign up for afaqs! Newsletters
Sign up for afaqs! Newsletters
Devraj Basu
Stories by 'Devraj Basu'
By
Devraj Basu
Guest Article
Are you 'woke-washing' your brand?
Our guest contributor elaborates on the whats and the whos of the trend.
