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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

Has BYJU’s big marketing spends contributed to its current crisis? Marketing
Has BYJU’s big marketing spends contributed to its current crisis?
By Benita Chacko
Feb 29, 2024 05:20 IST 3 Min read
Is the Paytm crisis leading to higher ad spends in banking and fintech categories? Advertising
Is the Paytm crisis leading to higher ad spends in banking and fintech categories?
By Benita Chacko
Feb 28, 2024 05:10 IST 3 Min read
Fever FM's one-month progress report: Was the rebirth worth it? Media
Fever FM's one-month progress report: Was the rebirth worth it?
By Benita Chacko
Feb 27, 2024 05:30 IST 8 Min read
Shark Tank America's TikTok famous Scrub Daddy meets Yashraj Mukhate's Rasoda ft. Kokilaben Advertising
Shark Tank America's TikTok famous Scrub Daddy meets Yashraj Mukhate's Rasoda ft. Kokilaben
By Benita Chacko
Feb 21, 2024 05:20 IST 7 Min read
For IPL 2024, brands are looking for meaningful partnerships over sponsorships: Wavemaker's Shantanu Ghosh Media
For IPL 2024, brands are looking for meaningful partnerships over sponsorships: Wavemaker's Shantanu Ghosh
By Benita Chacko
Feb 20, 2024 05:30 IST 5 Min read
Indian ad revenue expected to grow 10.2% in 2024; set to reach Rs 1,55,386 crore: GroupM's TYNY Media
Indian ad revenue expected to grow 10.2% in 2024; set to reach Rs 1,55,386 crore: GroupM's TYNY
By Benita Chacko
Feb 14, 2024 05:10 IST 3 Min read
The Indian Express targets younger audience through its newly launched Express Shorts Media
The Indian Express targets younger audience through its newly launched Express Shorts
By Benita Chacko
Feb 13, 2024 05:20 IST 4 Min read
Pocket Aces aspires to become a digital media conglomerate Media
Pocket Aces aspires to become a digital media conglomerate
By Benita Chacko
Feb 06, 2024 05:30 IST 6 Min read
After benefiting from Shark Tank Season 1, here are upGrad's objectives for Season 3 Marketing
After benefiting from Shark Tank Season 1, here are upGrad's objectives for Season 3
By Benita Chacko
Jan 29, 2024 05:30 IST 5 Min read
How Talented tapped into a native publicity art form for Myntra’s Pongal campaign in Tamil Nadu Advertising
How Talented tapped into a native publicity art form for Myntra’s Pongal campaign in Tamil Nadu
By Benita Chacko
Jan 17, 2024 05:30 IST 6 Min read
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