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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

Integrated buying of linear and digital platforms should be the norm: Zee Media's Mona Jain Media
Integrated buying of linear and digital platforms should be the norm: Zee Media's Mona Jain
By Benita Chacko
Aug 31, 2023 05:30 IST 6 Min read
aha's new price plans to offer consumers' better experience, more value: CK Rakesh Media
aha's new price plans to offer consumers' better experience, more value: CK Rakesh
By Benita Chacko
Aug 24, 2023 05:20 IST 3 Min read
Swiggy offers to serve Onam Sadhya this year with a sprinkle of Mohanlal magic Advertising
Swiggy offers to serve Onam Sadhya this year with a sprinkle of Mohanlal magic
By Benita Chacko
Aug 22, 2023 05:00 IST 2 Min read
How brands play Kaun Banega Crorepati for millions of views Media
How brands play Kaun Banega Crorepati for millions of views
By Benita Chacko
Aug 17, 2023 05:30 IST 4 Min read
Beyond advertising: Diving into diverse avenues for monetising news websites Media
Beyond advertising: Diving into diverse avenues for monetising news websites
By Benita Chacko
Aug 10, 2023 05:20 IST 3 Min read
"What excites me most is AI - what worries me most is AI" Media
"What excites me most is AI - what worries me most is AI"
By Benita Chacko
Aug 07, 2023 05:20 IST 6 Min read
Rocky- Rani's progressive 'kanyadaan' also subtle jab at Mohey and AU trolls? Advertising
Rocky- Rani's progressive 'kanyadaan' also subtle jab at Mohey and AU trolls?
By Benita Chacko
Aug 07, 2023 05:00 IST 2 Min read
Disney Star elevates Sangeeta Pujari as associate director People Spotting
Disney Star elevates Sangeeta Pujari as associate director
By Benita Chacko
Aug 05, 2023 20:20 IST 1 Min read
Disney Star elevates Abhishek Bhattacharya as associate director of sports sales People Spotting
Disney Star elevates Abhishek Bhattacharya as associate director of sports sales
By Benita Chacko
Aug 05, 2023 10:38 IST 1 Min read
From grocery stores, labour camps to university tie-ups: ZEE5 Global's unique strategies to target South Asian diaspora Media
From grocery stores, labour camps to university tie-ups: ZEE5 Global's unique strategies to target South Asian diaspora
By Benita Chacko
Aug 04, 2023 05:20 IST 4 Min read
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