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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

We have cracked the format to make multisport events into tent-pole property: Sony Sports' Neville Bastawalla Media
We have cracked the format to make multisport events into tent-pole property: Sony Sports' Neville Bastawalla
By Benita Chacko
Sep 22, 2023 05:20 IST 4 Min read
Little Singham, Fukrey Boyzzz- How Warner Bros. Discovery is making Bollywood blockbusters into animated series Media
Little Singham, Fukrey Boyzzz- How Warner Bros. Discovery is making Bollywood blockbusters into animated series
By Benita Chacko
Sep 19, 2023 05:20 IST 5 Min read
Gamification will be the future of online shopping: iD Fresh Food's PC Musthafa Marketing
Gamification will be the future of online shopping: iD Fresh Food's PC Musthafa
By Benita Chacko
Sep 13, 2023 05:30 IST 4 Min read
Rain continues to disrupt Asia Cup matches, raises concerns for cricket broadcaster and advertisers Media
Rain continues to disrupt Asia Cup matches, raises concerns for cricket broadcaster and advertisers
By Benita Chacko
Sep 12, 2023 05:20 IST 3 Min read
Brand placements in SRK's 'Jawan': Did Zomato, Asian Paints, Godrej, and more get noticed? Marketing
Brand placements in SRK's 'Jawan': Did Zomato, Asian Paints, Godrej, and more get noticed?
By Benita Chacko
Sep 08, 2023 05:30 IST 5 Min read
Brands are seeking holistic solutions over traditional TV and digital silos: Viacom18's Pavithra KR Media
Brands are seeking holistic solutions over traditional TV and digital silos: Viacom18's Pavithra KR
By Benita Chacko
Sep 08, 2023 05:20 IST 4 Min read
'Pushpa Impossible' campaign created to build brand 'Pushpa': Sony SAB’s Vaishali Sharma Media
'Pushpa Impossible' campaign created to build brand 'Pushpa': Sony SAB’s Vaishali Sharma
By Benita Chacko
Sep 06, 2023 05:20 IST 10 Min read
From IPL to NBA: Viacom18 dominates sports broadcasting in India Media
From IPL to NBA: Viacom18 dominates sports broadcasting in India
By Benita Chacko
Sep 04, 2023 05:20 IST 3 Min read
What will Viacom18's BCCI auction victory mean to the media landscape? Media
What will Viacom18's BCCI auction victory mean to the media landscape?
By Benita Chacko
Sep 01, 2023 05:30 IST 5 Min read
Netflix India starts a 100-day countdown to Zoya Akhtar's 'The Archies' release with Mumbai billboard Marketing
Netflix India starts a 100-day countdown to Zoya Akhtar's 'The Archies' release with Mumbai billboard
By Benita Chacko
Sep 01, 2023 05:10 IST 6 Min read
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