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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

Viacom18 elevates Anu Sikka, Rohan Lavsi as business heads People Spotting
Viacom18 elevates Anu Sikka, Rohan Lavsi as business heads
By Benita Chacko
Nov 06, 2023 15:37 IST 1 Min read
Whisper Media and Asian Paints’ post-production ad-venture in SRK’s ‘Jawan’  Marketing
Whisper Media and Asian Paints’ post-production ad-venture in SRK’s ‘Jawan’ 
By Benita Chacko
Nov 02, 2023 05:10 IST 5 Min read
India's fashion industry was glamourous, but lacked investments; seen as serious business now: House of Anita Dongre's Yash Dongre Marketing
India's fashion industry was glamourous, but lacked investments; seen as serious business now: House of Anita Dongre's Yash Dongre
By Benita Chacko
Oct 27, 2023 05:20 IST 6 Min read
Discount dilemma: Navigating the power and perils of discounting for startup brands Marketing
Discount dilemma: Navigating the power and perils of discounting for startup brands
By Benita Chacko
Oct 23, 2023 05:10 IST 3 Min read
Can Sony LIV raise MasterChef India's stature to rival KBC's? Media
Can Sony LIV raise MasterChef India's stature to rival KBC's?
By Benita Chacko
Oct 20, 2023 05:20 IST 4 Min read
Indic language expansion is a big pillar of our strategy: Jagran New Media's Bharat Gupta Media
Indic language expansion is a big pillar of our strategy: Jagran New Media's Bharat Gupta
By Benita Chacko
Oct 13, 2023 05:20 IST 4 Min read
How KBC has set the standard for brand integrations with sponsors like Hyundai, Asian Paints, and more Media
How KBC has set the standard for brand integrations with sponsors like Hyundai, Asian Paints, and more
By Benita Chacko
Oct 11, 2023 05:30 IST 6 Min read
hoichoi targets cash flow break-even in FY24; prioritises sustainable growth OTT Streaming
hoichoi targets cash flow break-even in FY24; prioritises sustainable growth
By Benita Chacko
Oct 09, 2023 05:20 IST 5 Min read
Unlike cricket, with multi-sports events, we have a symbiotic relationship with brands: Sony's Sandeep Mehrotra Media
Unlike cricket, with multi-sports events, we have a symbiotic relationship with brands: Sony's Sandeep Mehrotra
By Benita Chacko
Oct 06, 2023 05:30 IST 5 Min read
ICC Cricket World Cup 2023 attracts surrogate advertising from alcohol brands Advertising
ICC Cricket World Cup 2023 attracts surrogate advertising from alcohol brands
By Benita Chacko
Oct 04, 2023 05:10 IST 4 Min read
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