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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

Beyond traditional mediums, where did brands advertise in 2023? Media
Beyond traditional mediums, where did brands advertise in 2023?
By Benita Chacko
Dec 13, 2023 05:20 IST 10 Min read
Netflix promotes ‘Kho Gaye Hum Kahan’ with AR wall mural Marketing
Netflix promotes ‘Kho Gaye Hum Kahan’ with AR wall mural
By Benita Chacko
Dec 12, 2023 05:10 IST 5 Min read
How consumer insights is helping Zee Telugu align its content with viewers' interest Media
How consumer insights is helping Zee Telugu align its content with viewers' interest
By Benita Chacko
Dec 08, 2023 05:30 IST 5 Min read
2024 set to be a tough year for OTT business: Ormax’s Keerat Grewal OTT Streaming
2024 set to be a tough year for OTT business: Ormax’s Keerat Grewal
By Benita Chacko
Dec 04, 2023 05:30 IST 5 Min read
Disney Star wins ICC Men’s Cricket World Cup 2023 with free streaming Media
Disney Star wins ICC Men’s Cricket World Cup 2023 with free streaming
By Benita Chacko
Nov 30, 2023 05:20 IST 5 Min read
Rolled versus unrolled: Why news broadcasters are divided over viewership measurement Media
Rolled versus unrolled: Why news broadcasters are divided over viewership measurement
By Benita Chacko
Nov 24, 2023 05:20 IST 3 Min read
Brands need to explore the potential of animation for branded content: Cosmos Maya’s Megha Tata Media
Brands need to explore the potential of animation for branded content: Cosmos Maya’s Megha Tata
By Benita Chacko
Nov 22, 2023 05:20 IST 5 Min read
CWC '23's silver lining: Ad revenue sees over Rs 3000 cr boost Media
CWC '23's silver lining: Ad revenue sees over Rs 3000 cr boost
By Benita Chacko
Nov 20, 2023 05:30 IST 6 Min read
Regional OTTs eye small towns as metro demand saturates Media
Regional OTTs eye small towns as metro demand saturates
By Benita Chacko
Nov 09, 2023 05:30 IST 5 Min read
Self-Serve platforms open up possibilities for SMEs Media
Self-Serve platforms open up possibilities for SMEs
By Benita Chacko
Nov 07, 2023 05:30 IST 6 Min read
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