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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

Lessons from the MDH-Everest row: Navigating foreign waters and engaging the conscious Indian consumerMarketing
Lessons from the MDH-Everest row: Navigating foreign waters and engaging the conscious Indian consumer
By Nisha Qureshi
Jun 04, 2024 05:30 IST 4 Min read
OOH body chair Pawan Bansal urges agencies to advice advertisers to buy OOH media only from IOAA membersTop Story
OOH body chair Pawan Bansal urges agencies to advice advertisers to buy OOH media only from IOAA members
By Nisha Qureshi
May 31, 2024 18:44 IST 3 Min read
Goa Fest Day 2 : Leo Burnett India, FCB Group and Zee Entertainment take the top honours at the Abby One Show Awards Advertising
Goa Fest Day 2 : Leo Burnett India, FCB Group and Zee Entertainment take the top honours at the Abby One Show Awards
By Nisha Qureshi
May 31, 2024 04:50 IST 1 Min read
L Catterton' s Sanjiv Mehta on purpose vs profits Marketing
L Catterton' s Sanjiv Mehta on purpose vs profits
By Nisha Qureshi
May 30, 2024 05:00 IST 3 Min read
Detailing Quora's vision for it’s AI Model: PoeTop Story
Detailing Quora's vision for it’s AI Model: Poe
By Nisha Qureshi
May 29, 2024 05:10 IST 3 Min read
Platinum Guild’s strategic expansion and diversified marketing strategies in IndiaMarketing
Platinum Guild’s strategic expansion and diversified marketing strategies in India
By Nisha Qureshi
May 28, 2024 05:10 IST 3 Min read
How RISE and Cricket Australia are revolutionising cricket sponsorships through virtual inventories Media
How RISE and Cricket Australia are revolutionising cricket sponsorships through virtual inventories
By Nisha Qureshi
May 27, 2024 05:10 IST 4 Min read
Taco Bell goes all guns blazing; to spend 18-20% of its revenue on advertisingMarketing
Taco Bell goes all guns blazing; to spend 18-20% of its revenue on advertising
By Nisha Qureshi
May 23, 2024 05:30 IST 5 Min read
Mumbai OOH tragedy fuels demands for stricter advertising regulationsTop Story
Mumbai OOH tragedy fuels demands for stricter advertising regulations
By Nisha Qureshi
May 16, 2024 05:30 IST 7 Min read
We are medium agnostic about content: Hogarth-WPP's Karthik NagarajanAdvertising
We are medium agnostic about content: Hogarth-WPP's Karthik Nagarajan
By Nisha Qureshi
May 10, 2024 05:30 IST 4 Min read
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