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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

It’s time for advertising agencies to be bolder: Pravin Shah of BigBrandTheoryAdvertising
It’s time for advertising agencies to be bolder: Pravin Shah of BigBrandTheory
By Nisha Qureshi
May 09, 2024 05:20 IST 4 Min read
TV Networks revolutionise sports broadcasting with AI Top Story
TV Networks revolutionise sports broadcasting with AI
By Nisha Qureshi
May 01, 2024 05:20 IST 6 Min read
How are marketers embracing the ambiguity and challenges around AI?Marketing
How are marketers embracing the ambiguity and challenges around AI?
By Nisha Qureshi
Apr 30, 2024 05:20 IST 5 Min read
Convenience, price, and technology: How DishTV Smart+ aims to democratise digital entertainment Media
Convenience, price, and technology: How DishTV Smart+ aims to democratise digital entertainment
By Nisha Qureshi
Apr 23, 2024 05:20 IST 4 Min read
Diversity mixed with a blend of global and local content: The recipe for Disney Kids Network's success in IndiaMedia
Diversity mixed with a blend of global and local content: The recipe for Disney Kids Network's success in India
By Nisha Qureshi
Apr 22, 2024 05:20 IST 3 Min read
Chronicling IPL's 433% brand value growthMedia
Chronicling IPL's 433% brand value growth
By Nisha Qureshi
Apr 17, 2024 07:49 IST 4 Min read
How legacy, content, and engagement fuelled KKR's iconic 17-year IPL inningsMarketing
How legacy, content, and engagement fuelled KKR's iconic 17-year IPL innings
By Nisha Qureshi
Apr 08, 2024 05:30 IST 6 Min read
Can IPL brands balance short-term sponsorships with long-term goals?Media
Can IPL brands balance short-term sponsorships with long-term goals?
By Nisha Qureshi
Apr 03, 2024 05:30 IST 4 Min read
How will the Reliance-Star merger impact the sports advertising universe?Media
How will the Reliance-Star merger impact the sports advertising universe?
By Nisha Qureshi
Mar 26, 2024 05:20 IST 4 Min read
Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brandAdvertising
Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand
By Nisha Qureshi
Mar 19, 2024 05:30 IST 5 Min read
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