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Ruchika Jha

Ruchika Jha works as a senior correspondent at afaqs! She covers digital advertising, marketing and PR and Corporate Communications.

MakeMyTrip enlists Hindi-speaking non-Indian creators to highlight overseas travel perksAdvertising
MakeMyTrip enlists Hindi-speaking non-Indian creators to highlight overseas travel perks
By Ruchika Jha
Aug 13, 2024 05:00 IST 16 Min read
WebEngage wants brands to understand consumer context and purchase patterns for better engagementMarTech
WebEngage wants brands to understand consumer context and purchase patterns for better engagement
By Ruchika Jha
Aug 05, 2024 05:10 IST 4 Min read
Nowadays every advertiser wants to be a part of CTV: Russhabh R Thakkar, Frodoh WorldMarTech
Nowadays every advertiser wants to be a part of CTV: Russhabh R Thakkar, Frodoh World
By Ruchika Jha
Jul 31, 2024 05:00 IST 4 Min read
The number of customers using Zoho’s CRM in India grew by 33% year-on-year in 2023: Prashanth KrishnaswamiMarTech
The number of customers using Zoho’s CRM in India grew by 33% year-on-year in 2023: Prashanth Krishnaswami
By Ruchika Jha
Jul 30, 2024 05:10 IST 4 Min read
OPPO's AI is the latest exorcist in town?Influencer Marketing
OPPO's AI is the latest exorcist in town?
By Ruchika Jha
Jul 25, 2024 15:00 IST 4 Min read
The Rs 5,000 crore Ambani wedding: Genius PR or just too much PR?Corporate Communications and PR
The Rs 5,000 crore Ambani wedding: Genius PR or just too much PR?
By Ruchika Jha
Jul 24, 2024 05:20 IST 5 Min read
GIVA bets big on retail presence; aims to open over 500 offline storesMarketing
GIVA bets big on retail presence; aims to open over 500 offline stores
By Ruchika Jha
Jul 23, 2024 05:10 IST 5 Min read
Whilter.ai bets big on hyper-customised video content for brand engagement MarTech
Whilter.ai bets big on hyper-customised video content for brand engagement
By Ruchika Jha
Jul 16, 2024 05:00 IST 4 Min read
Signify focusses on digital marketing, young celebs, and influencers to reach young consumersMarketing
Signify focusses on digital marketing, young celebs, and influencers to reach young consumers
By Ruchika Jha
Jul 10, 2024 05:20 IST 5 Min read
SEBI finfluencer clampdown likely to force them to find alternative revenue streamsInfluencer Marketing
SEBI finfluencer clampdown likely to force them to find alternative revenue streams
By Ruchika Jha
Jul 04, 2024 05:30 IST 6 Min read
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