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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

"Plan to get a greater share of meals like lunch and dinner": Arvind RP, McDonald's IndiaMarketing
"Plan to get a greater share of meals like lunch and dinner": Arvind RP, McDonald's India
By Shreyas Kulkarni
Oct 18, 2021 05:30 IST 6 Min read
Droom runs over 'test drive' culture; uses e-comm's 'easy return' mantra to sell carsMarketing
Droom runs over 'test drive' culture; uses e-comm's 'easy return' mantra to sell cars
By Shreyas Kulkarni
Oct 08, 2021 05:30 IST 4 Min read
Dettol lathers up with new Aloe Coconut and Strawberry handwash variants Marketing
Dettol lathers up with new Aloe Coconut and Strawberry handwash variants 
By Shreyas Kulkarni
Oct 07, 2021 05:20 IST 3 Min read
"INOX is going to be a destination for food and we also show movies”: Dinesh Hariharan, INOX LeisureMarketing
"INOX is going to be a destination for food and we also show movies”: Dinesh Hariharan, INOX Leisure
By Shreyas Kulkarni
Oct 04, 2021 05:20 IST 4 Min read
boAt casts ‘Misfit(s)’ for its personal grooming rangeInterviews
“Misfit’s core focus lies in marketing for millennials”: Aman Gupta, boAt
By Shreyas Kulkarni
Oct 01, 2021 05:10 IST 4 Min read
Jaskaran Singh Kapany, Xiaomi India's CMO and its other senior folks are awfully secretive about the upcoming Diwali partyAdvertising
Jaskaran Singh Kapany, Xiaomi India's CMO and its other senior folks are awfully secretive about the upcoming Diwali party
By Shreyas Kulkarni
Sep 30, 2021 14:38 IST 3 Min read
iD Fresh Food launches bread; to take on branded players, local bakeriesMarketing
iD Fresh Food launches bread; to take on branded players, local bakeries
By Shreyas Kulkarni
Sep 29, 2021 05:30 IST 5 Min read
Tinder India’s print ad is a primer on consent and what all doesn't equate to a ‘Yes’Advertising
Tinder India’s print ad is a primer on consent and what all doesn't equate to a ‘Yes’
By Shreyas Kulkarni
Sep 28, 2021 14:55 IST 2 Min read
“Indian consumers are very discerning, they seek a lot more information, because the vacuum cleaner category is nascent here”: Nikhil Rastogi, DysonMarketing
“Indian consumers are very discerning, they seek a lot more information, because the vacuum cleaner category is nascent here”: Nikhil Rastogi, Dyson
By Shreyas Kulkarni
Sep 27, 2021 05:20 IST 5 Min read
“Great way for independent agencies to have a network, without losing independence”: Ashish Khazanchi, EnormousAdvertising
“Great way for independent agencies to have a network, without losing independence”: Ashish Khazanchi, Enormous
By Shreyas Kulkarni
Sep 24, 2021 05:30 IST 3 Min read
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