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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

Dabur Honey extols purity and quality, takes indirect dig at Saffola Honey in new adAdvertising
Dabur Honey extols purity and quality, takes indirect dig at Saffola Honey in new ad
By Shreyas Kulkarni
Oct 16, 2020 04:50 IST 4 Min read
MakeMyTrip tries to arouse wanderlust, urges people to travel in new adAdvertising
MakeMyTrip tries to arouse wanderlust, urges people to travel in new ad
By Shreyas Kulkarni
Oct 15, 2020 05:20 IST 4 Min read
CRED's year-end newsletter focuses on new launches, brand collaborationsAdvertising
So, how did CRED get its IPL ads right? Director Ayappa credits his client for taking the idea forward
By Shreyas Kulkarni
Oct 07, 2020 05:30 IST 6 Min read
Meet Mumbai Police’s ‘Twitter Madam’ Sunchika Pandey, the lady behind the department’s funky tweetsSocial Media
Meet Mumbai Police’s ‘Twitter Madam’ Sunchika Pandey, the lady behind the department’s funky tweets
By Shreyas Kulkarni
Oct 05, 2020 05:20 IST 8 Min read
“This change is probably the biggest one after the launch of the McDowell’s No. 1 brand in 1968”: Amarpreet Singh Anand, Diageo IndiaInterviews
“This change is probably the biggest one after the launch of the McDowell’s No. 1 brand in 1968”: Amarpreet Singh Anand, Diageo India
By Shreyas Kulkarni
Oct 05, 2020 05:00 IST 6 Min read
Dell, Lenovo, MSI and Asus heads discuss gaming laptopsMarketing
Dell, Lenovo, MSI and Asus heads discuss gaming laptops
By Shreyas Kulkarni
Oct 02, 2020 05:30 IST 6 Min read
Diageo India’s Nitesh Chhapru wants people to consider Scotch whisky at casual get-togethersInterviews
Diageo India’s Nitesh Chhapru wants people to consider Scotch whisky at casual get-togethers
By Shreyas Kulkarni
Sep 30, 2020 05:10 IST 3 Min read
Should advertising awards include a COVID category next year?POV
Should advertising awards include a COVID category next year?
By Shreyas Kulkarni
Sep 28, 2020 05:20 IST 5 Min read
"We have seen a spike in traffic for used cars": Gaurav Mehta, CarDekhoAdvertising
"We have seen a spike in traffic for used cars": Gaurav Mehta, CarDekho
By Shreyas Kulkarni
Sep 24, 2020 05:30 IST 6 Min read
Haldiram’s puts our love for sharing sweets in focus with two new adsAdvertising
Haldiram’s puts our love for sharing sweets in focus with two new ads
By Shreyas Kulkarni
Sep 23, 2020 04:50 IST 4 Min read
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