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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

Haldiram’s puts our love for sharing sweets in focus with two new adsAdvertising
Haldiram’s puts our love for sharing sweets in focus with two new ads
By Shreyas Kulkarni
Sep 23, 2020 04:50 IST 4 Min read
“Today’s young generation need a mentoring hand on how to handle rejection, failure, and challenges”: Ambi Parameswaran on his new bookInterviews
“Today’s young generation need a mentoring hand on how to handle rejection, failure, and challenges”: Ambi Parameswaran on his new book
By Shreyas Kulkarni
Sep 22, 2020 05:00 IST 4 Min read
PhonePe’s new ads, starring Alia Bhatt and Aamir Khan, are more infomercial than anything elseAdvertising
PhonePe’s new ads, starring Alia Bhatt and Aamir Khan, are more infomercial than anything else
By Shreyas Kulkarni
Sep 21, 2020 05:10 IST 5 Min read
"Consumers’ trust in packaged food is broken because brands have been lying to us": Shashank Mehta, The Whole TruthInterviews
"Consumers’ trust in packaged food is broken because brands have been lying to us": Shashank Mehta, The Whole Truth
By Shreyas Kulkarni
Sep 16, 2020 15:25 IST 5 Min read
Why touch the switch when you can say, "Alexa, switch on Wipro lights"?Advertising
Why touch the switch when you can say, "Alexa, switch on Wipro lights"?
By Shreyas Kulkarni
Sep 16, 2020 05:30 IST 4 Min read
Rupal 'Kokilaben' Patel of 'Rasode Mein Kaun Tha' fame in Paytm adAdvertising
Rupal 'Kokilaben' Patel of 'Rasode Mein Kaun Tha' fame in Paytm ad
By Shreyas Kulkarni
Sep 15, 2020 05:30 IST 6 Min read
ASCI re-elects Subhash Kamath as chairmanInterviews
An interview with ASCI's new chairman Subhash Kamath
By Shreyas Kulkarni
Sep 14, 2020 05:43 IST 4 Min read
Asian Paints now offers interior design services Advertising
Asian Paints now offers interior design services
By Shreyas Kulkarni
Sep 14, 2020 05:14 IST 3 Min read
Asian Paints' new ad lures the price-conscious middle class…Advertising
Asian Paints' new ad lures the price-conscious middle class…
By Shreyas Kulkarni
Sep 11, 2020 05:20 IST 4 Min read
Saifeena stars in a new LUX ad; has copywriting taken a backseat in celeb led ads?Advertising
Saifeena stars in a new LUX ad; has copywriting taken a backseat in celeb led ads?
By Shreyas Kulkarni
Sep 09, 2020 05:00 IST 4 Min read
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