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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

maxresdefaultappledetectiveAdvertising
Apple’s new ‘Detectives’ ad touts iPhone 17 Pro’s zooming abilities
By Ubaid Zargar
Jan 08, 2026 05:10 IST 2 Min read
20251215_160520Marketing
The Body Shop bets on pricing reset, localisation & store expansion to drive India growth
By Ubaid Zargar
Dec 24, 2025 05:30 IST 6 Min read
Sensodyne Pronamel launched in IndiaMarketing
With Pronamel, Sensodyne to expand oral care awareness beyond sensitivity
By Ubaid Zargar
Dec 19, 2025 05:20 IST 6 Min read
samsungchristmasAdvertising
Samsung’s holiday ad shows how AI can turn childhood imagination into reality
By Ubaid Zargar
Dec 17, 2025 05:10 IST 2 Min read
chachachaudharyMarketing
Among anime avatars and cosplayers, Chacha Chaudhary holds his own
By Ubaid Zargar
Dec 15, 2025 05:10 IST 4 Min read
j00269_dc_tweens-x-kj_990x675_engMarketing
How Kinder Joy is using pop-culture licences to win over a new generation of fans
By Ubaid Zargar
Dec 11, 2025 05:30 IST 5 Min read
harmanpreet kaurMarketing
PNB’s ‘women-first’ approach: Why Harmanpreet Kaur is more than a brand face
By Ubaid Zargar
Dec 08, 2025 05:10 IST 3 Min read
unnamedMarketing
At a PNB presser, a guard’s shoutout shows women’s cricket’s growing pull
By Ubaid Zargar
Dec 05, 2025 05:20 IST 4 Min read
image3Marketing
Red FM brings back Riders Music Festival as it expands experiential IPs
By Ubaid Zargar
Dec 03, 2025 05:20 IST 4 Min read
kelloggMarketing
In a crowded ready-to-eat landscape, Kellogg’s makes the case for muesli
By Ubaid Zargar
Nov 27, 2025 05:30 IST 5 Min read
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