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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Nike adAdvertising
Nike’s new advert spotlights an ensemble of elite women athletes
By Ubaid Zargar
Feb 12, 2025 05:10 IST 2 Min read
Michael JordanAdvertising
Michael Jordan’s Super Bowl ad imagines a world without Jordans
By Ubaid Zargar
Feb 11, 2025 05:10 IST 2 Min read
FMCGAdvertising
FMCG giants slash ad spends amidst demand slowdown in Q3 FY25
By Ubaid Zargar
Feb 10, 2025 05:20 IST 3 Min read
Kotak LifeAdvertising
Kotak Life’s new campaign seeks a fresh outlook on term insurance
By Ubaid Zargar
Feb 06, 2025 05:20 IST 4 Min read
Urban CompanyAdvertising
How Manja snuck in romance into an ad for Urban Company’s RO
By Ubaid Zargar
Feb 04, 2025 05:30 IST 4 Min read
Sandeep WalunjMarketing
How Motilal Oswal Financial Services plans to market its new identity
By Ubaid Zargar
Feb 03, 2025 05:20 IST 4 Min read
Nothing PhoneAdvertising
Nothing builds MKBHD's dream phone, whilst building hype for Phone (3)
By Ubaid Zargar
Jan 31, 2025 05:11 IST 2 Min read
Nimish AgrawalMarketing
Niva Bupa: Marketing lessons from a Rs 14,000 crore insurance giant
By Ubaid Zargar
Jan 30, 2025 05:30 IST 4 Min read
Myntra adAdvertising
Myntra’s new spot has Ranbir Kapoor and Triptii Dimri acting ordinary
By Ubaid Zargar
Jan 28, 2025 05:00 IST 2 Min read
UPI ChalegaMarketing
NPCI, the force behind UPI and RuPay, on solidifying its brand in 2025
By Ubaid Zargar
Jan 23, 2025 05:21 IST 3 Min read
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