Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Advertising

IPL ‘25: How Dream11 got Aamir Khan and Ranbir Kapoor to trade barbs in an ad

By Ubaid Zargar

Apr 23, 2025 05:20 IST logo

3 Min read

Advertising

One Hand Clap: The agency that got MS Dhoni to re-enact Ranbir Kapoor’s 'Animal'

By Ubaid Zargar

Apr 17, 2025 05:30 IST logo

5 Min read

Advertising

'No brief needed': About ad agency MagicCircle's intuitive partnership with MakeMyTrip

By Ubaid Zargar

Apr 15, 2025 05:30 IST logo

5 Min read

Marketing

As Kohli bids adieu to Puma, here’s a recap of his journey with the brand

By Ubaid Zargar

Apr 14, 2025 05:21 IST logo

4 Min read

Marketing

'Experience is currency', says Social, as it turns outlets into second stadiums for IPL

By Ubaid Zargar

Apr 11, 2025 05:31 IST logo

4 Min read

Marketing

ACT Fibernet bets on ‘Smart WiFi’ to outsmart the wired internet crowd

By Ubaid Zargar

Apr 10, 2025 05:21 IST logo

4 Min read

Marketing

Focus on reach, not performance: Birla Estates' RCB-led IPL gambit

By Ubaid Zargar

Apr 09, 2025 05:21 IST logo

4 Min read

Marketing

Second-screen supremacy: YouTube's answer to IPL's cluttered ad landscape

By Ubaid Zargar

Apr 03, 2025 05:31 IST logo

4 Min read

Marketing

Lay's targets Indian Gen Z with three new flavours, seeks reach via IPL

By Ubaid Zargar

Mar 31, 2025 05:30 IST logo

5 Min read

Marketing

Samsonite's budget-friendly Kamiliant range makes IPL debut with first campaign

By Ubaid Zargar

Mar 27, 2025 05:31 IST logo

4 Min read