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Yash Bhatia

Yash Bhatia, a senior correspondent at afaqs!, brings sharp insights into marketing, advertising, e-commerce, and social media trends. With a knack for dissecting business strategies and uncovering industry buzz, he crafts compelling stories that illuminate the evolving world of brands and consumer behaviour.

IPL ban surrogate Media
No tobacco, no alcohol: Will IPL 2025’s ad revenues take a hit?
By Benita Chacko & Yash Bhatia & Benita Chacko
Mar 13, 2025 05:30 IST 4 Min read
JLR India Marketing
JLR India seeing 20-30% of bookings shift online, says MD Rajan Amba
By Yash Bhatia
Mar 10, 2025 05:10 IST 5 Min read
Simpl Advertising
How Simpl gave B2B marketing a B'wood makeover at 10% of ad agency costs
By Yash Bhatia
Mar 05, 2025 05:10 IST 3 Min read
IGL Influencer Marketing
Influencer collaborations after India’s Got Latent: Stricter rules, fewer risks?
By Yash Bhatia
Mar 04, 2025 05:30 IST 4 Min read
IKEA Marketing
IKEA moves in—how it plans to fill north India’s 'spacious' homes
By Yash Bhatia
Feb 28, 2025 05:30 IST 5 Min read
CTV Media
The rise of CTV: How it is reshaping India’s advertising landscape
By Yash Bhatia
Feb 27, 2025 05:10 IST 3 Min read
cleartrip Advertising
MS Dhoni and CarryMinati find out what Cleartrip ‘Vibes’ is all about
By Yash Bhatia
Feb 20, 2025 05:10 IST 3 Min read
Meghnerd Profile
YouTuber contests elections; learns about campaigning and more
By Yash Bhatia
Feb 18, 2025 05:20 IST 4 Min read
India's Got latent Social Media
How India’s Got Latent went from viral sensation to scandal
By Yash Bhatia
Feb 17, 2025 05:20 IST 4 Min read
V-Day playbook Advertising
Modern love speaks new language—are V-Day ads keeping up with the change?
By Yash Bhatia
Feb 14, 2025 05:30 IST 4 Min read
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