Marketing

How Greenlam is carving a niche brand in the unorganised surface market

Maruti Suzuki’s Partho Banerjee on building communities & purpose

Munna Bhai and Circuit return: Can ACKO's new campaign strike gold again?

Can Gukesh’s victory be a game changer for chess sponsorships?

Chennaiyin FC Sign Ultrahuman as official wearables partner for two seasons

Meta's revised take on censorship: What it means for brands & creators

Restaurant body opposes Zomato and Swiggy's instant food delivery model

Can Kinder Joy appeal to adults with pop culture merch?

Unmarried couples will no longer be welcomed: OYO

Zomato’s New Year ‘wrapped’ roasts consumers for their past purchases