Marketing

Fresh designs, modern touch turning sex toys into bedroom staples

Hit or miss: Can Cipla Health’s ORS stir up the $14.9bn beverage market?

American Eagle hires Janhvi Kapoor to tap women’s denim market

Regal, local & digital: Tanishq's strategy to win over Indian women

Crisis management: learning from the best and the not-so-best

Performance marketing: How brands drive measurable growth

Dell Laptops remains the most desired brand for the fourth year: TRA

Xiaomi wants to be everywhere you are—but is the India market ready?

NDC backs the real deal; targets lab-grown diamonds

Dabur registers 4.2% spike in ad spends YoY for Q2 FY25