Marketing

P&G Hygiene's ad spends rise 12.7% YoY in Q1 FY25, reaching Rs 173 crore

From Spinny to POP: Brands embrace Samay Raina’s ‘India’s Got Latent’

Marico's ad and promotional spends for Q2FY25 rises 8% to Rs 290 crore

Pizza Hut India CMO on why it brought back the Momo Mia Pizza

From modest middle-class mobility to conquering the world

Lemonn, Jeevansathi.com, Mokobara, OYO, Durex strike chords with fans during Diljit Dosanjh’s 24 Dil-Luminati tour

Reliance-fuelled Campa's rise has cola makers splurging on marketing

Festive marketing in India: changing trends and consumer behaviour

Insights from challenger brands: novel tactics to disrupt competitive scene

ITC Q2 results: Profits rise by 2% y-o-y to Rs 4,993 crores