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Rediffusion | DYR appoints P.A. Ram Prasad as Planning Director - South
Prior to joining Rediffusion, Ram Prasad was the associate vice president & strategic planning director at JWT, Bangalore
Rediffusion | DYR has announced the appointment of P.A. Ram Prasad as Planning Director - South. Ram Prasad, 34, brings with him a varied work experience of over 10 years in sales and advertising, having worked with some of the leading brands in India.
Commenting on the move, Ramesh Srivats, vice-president (South), Rediffusion | DYR, said, "To stay true to our commitment of creating effective yet disruptive ideas - ideas that break the familiar pattern - for our clients, we felt the need for a senior planning resource."
"RP, as Ram Prasad is popularly known, is an ideal addition to our team as he is the kind of planner who never loses sight of the end objective - a breakthrough creative. Too often we see account planning operate in an independent, number-crunching silo. RP, however, is always focused on the ideation process. And the insightful passion he brings into his work will be a valuable input to the creatively charged atmosphere we try and maintain at Rediff".
Prior to joining Rediffusion, Ram Prasad was the associate vice president & strategic planning director at JWT, Bangalore, where he worked with brands like Levis, Dockers, Knorr Annapurna Foods, Kingfisher, UB Export and the McDowell's No.1 range of spirits.
In his earlier posting in JWT Delhi, Ram Prasad has worked on SmithKline Beecham, Pizza Hut, Timex, Hero Cycles and Nestle Chocolate Brands. Ram Prasad has also had a stint in sales when he worked for Whirlpool and TTK Prestige.
Ram Prasad said, "Planning is a means to an end - that of creating sparkling brand ideas that bring a positive disruption in the market. I see Rediffusion committed to this end, both in terms of investing behind creating proprietary brand planning tools like Brand Asset Valuator, as also developing a young and vibrant agency culture that is ready and thirsty for such inputs. And, it can't be anything but exciting to work in an agency, which is ambitious of disruption!"
In recent times, there has been an influx of talented people at Rediffusion, including the entry of the legendary KS Chakravarthy (Chax) as National Creative Director in August 2004.
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