Aditya Chatterjee

OgilvyOne Worldwide wins two Golds at RX Club Awards, USA

In addition to the two Golds, OgilvyOne has won eight Awards of Excellence

OgilvyOne Worldwide (Mumbai), the direct marketing division of Ogilvy & Mather, has won two Golds at the recently held RX Club Awards. The first winning entry is for Novartis' Sandochew (Mother-to-be), and the second is for Asha, Pfizer?s initiative for Breast Cancer Awareness. Both the entries are in the Medical Office Poster category.

In addition to the two Golds, OgilvyOne has won eight Awards of Excellence. Of these, three are for Dr Reddy?s Riflux for Frequent Heart Burn. The three entries are titled Clock, Calendar and Heart. Another two are for Sandochew's campaign Maa and Baby and Healthy Bones. The agency's work on Nicholas Piramal's Airitis won two Awards of Excellence. Johnson & Johnson India's Corporate site fetched the last.

An excited Kaizad Pardiwalla, business director, west, OgilvyOne Worldwide, says, ?The Rx Club is one of the most prestigious awards in the healthcare industry worldwide. Having pitted ourselves against the best in the world and come out tops with two Golds and eight Awards of Excellence is a fantastic feeling. That OgilvyOne Worldwide, Mumbai, seems to be the only Indian agency to win a metal makes it even more special.?

Pardiwalla gives credit to the clients for encouraging out-of-the-box thinking. ?This is only possible when you have clients who are partners in the true sense of the word. The healthcare sector is clearly an area of focus for us and with our team of specialised healthcare professionals we will continue to strive for excellence and innovation on behalf of our clients.?

Founded in 1986 by Ina and Carveth Kramer, the RX Club Show honours the creative aspects of pharmaceutical product advertising and promotion. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit, not media buy or budget.

? 2004 agencyfaqs!

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