Madison, Mudra & Pressman on Bank of India panel

Bank of India has finalised its roster of agencies. The agencies that have been empanelled include Mudra Communications, Madison Creative, Pressman. While sources said Image and Interpub also figured in the roster, no official confirmation was forthcoming from the bank.

The size of the business is in the region of Rs 20 crore, which would be split among the agencies. However, the principal agencies – Mudra, Madison and possibly Pressman too – are likely to get a larger share of the account.

Bank of India is one of India’s largest banks, which is on the threshold of completing 100 years of trusted service. The tender was reportedly floated almost two months back.

The bank was ranked India’s Most Trusted Service Brand among all nationalised banks, consecutively for the last two years by A.C.Neilsen ORG MARG.

Prabha Prabhu, executive director of Madison Communications, says, “The financial sector today is a very exciting segment. It needs to be treated as consumer brand and we are looking forward to working on the account.” © 2005 agencyfaqs!