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Punjab National Bank has selected six creative agencies for its Rs 20 crore business
Punjab National Bank has finalised a panel of six agencies for its Rs 20 crore business. The agencies which have been empanelled include JWT, Capital, Lowe, O&M, Rediffusion and Percept.
agencyfaqs! had earlier reported that the bank had short-listed six agencies after the agency pitch; the same agencies have now been empanelled.
Senior PNB officials said that each of the selected agencies would have a different creative role to play. “No two agencies will be doing the same work. So, these agencies needn't invest in coordinating among themselves.”
Saubhagya Advertising handled a bulk of the bank's recent Rs 3,000 crore IPO, and is counted among the bank's incumbent agencies. But the agency has not been involved in any of the product adverts released by the bank.
What's of interest is the bank's apparent policy of allowing roster agencies to handle conflicting businesses. This implies that the selected agencies may well choose to service other competitor banks.
PNB's portfolio includes corporate and personal banking, industrial finance, agricultural finance, financing of trade and international banking. The bank serves over 3.5 crore customers through 4,497 offices, and is apparently the largest among nationalised banks.
The bank was recently ranked 38th among top 500 Indian companies by a leading financial daily. Also, PNB's attempts at providing best customer service has earned it the 9th position among India's most trusted top 50 service brands in an Economic Times- A.C Nielson survey. © 2005 agencyfaqs!