Rediffusion DY&R, Kolkata, bags Anmol Biscuits account

Following a multi-agency pitch, Rediffusion DY&R, Kolkata, has won the creative duties for the biscuit brand, Anmol Marie. The brand is owned by the Kolkata–based

Anmol Biscuits and is quite well-known in the eastern region.

Confirming this development to agencyfaqs!, Tathagata Chatterjee, director, client servicing, Rediffusion DY&R, Kolkata, says, “This is the first time the company has appointed an advertising agency as its brand communications partner. The challenge is not only to strengthen the brand in the eastern region, but also across India.”

He adds, “While other brands promote biscuits as tea-time snacks, we plan to promote Anmol as anytime snacks, which, in turn, will increase consumption of the product.”

Meanwhile, the company has signed Indian football star Baichung Bhutia to endorse the brand. Bimal Chowdhury, director, Anmol Biscuits, says, “Bhutia, as a footballer, stands for all the core values of the brand. He is an entertainer who innovates, exhibits versatility, and is a wonderful performer. We want to exhibit similar qualities for the brand, Anmol.”

For the record, the Rs 225 crore Anmol Group has over 29 varieties of biscuits. Anmol Marie is the group’s flagship brand.

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