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RK Swamy/BBDO gets eight golds and 12 silvers at Adex’05
Following RK Swamy/BBDO is Mindset EYW, which bagged 11 golds and eight silvers
RK Swamy/BBDO has bagged the maximum number of awards at The Adex’05 organised by the Advertising Club, Hyderabad. This includes eight golds and 12 silvers. The awards event was held last week in Hyderabad.
With 19 awards, including 11 golds and eight silvers, Mindset EYW came in next followed by Quicksilver Advertising, which bagged three golds and one silver.
The eight categories in which RK Swamy/BBDO bagged the golds were Multimedia Campaign of the Year, Illustration of the Year, Product Campaign Consumer Non Durable (Colour), Product Campaign Service (Colour), Single Advertisement English Consumer Durable (Colour, B&W), Posters (Products), Booklets and Packaging.
The 12 categories for which the agency fetched silver include Corporate Campaign (Colour), Corporate Campaign (B&W), Product Campaign Consumer Durable (B&W), Product Campaign Consumer Non Durable (Colour), Product Campaign Consumer Non Durable (B&W), Single Advertisement English Consumer Non Durable (Colour, B&W), Retail Campaign (Colour, B&W), Social Service Campaign, Direct Response Mailers, Desk Calendars 2005, TV Spot and Packaging.
Speaking to agencyfaqs! Venkat Jagdish, head, Adex Committee, says, “We have been organising this award for more than a decade now. This event recognises the agencies for their creative brilliance. This year, we received as many as 600 entries across 43 categories. We have certain parameters, depending on the categories, which we implement to shortlist agencies.”
The other agencies who made it to the list of top 20 were Virtual Reality (three gold), Mudra (two gold; two silver), Higgs (two gold), Hema (one gold; one silver), Creative (one gold; one silver), Associated Advertising (one gold), Iridium Interactive (one gold), Widereach (one gold), AG Kurup Productions (one gold), Verb (two silver), Dhatri (two silver), Sobhagya (two silver), DC Interactive (two silver), TMI (one silver), Uniads (one silver), Image Ads (one silver), Akshara (one silver) and Parrot (one silver).
Jagdish adds, “The principal sponsor for the current Adex awards was DNA. This year, we redesigned the award which was made of crystal. We also had an acrobatic troupe from Kenya perform at the awards ceremony.”
© 2005 agencyfaqs!