Rediffusion DY&R, Bangalore, Agency of the Year at the Big Bang

The Advertising Club, Bangalore’s Big Bang Awards concluded with Rediffusion DY&R, Bangalore, bagging the prestigious Agency of the Year award. It bagged the award based on a point tally system – in all, it won six golds, two silvers and six bronzes. Orchard, Bangalore, came a close second with five golds, one silver and one bronze. Air Deccan won the Client of the Year award. The media partner for the event was agencyfaqs!

The Campaign of the Year award was won by Rediffusion, Bangalore, for ING Vysya Life Insurance. Orchard, Bangalore, took home the Ayaz Peerbhoy Multimedia Campaign of the Year award for Air Deccan.

Rediff’s Montoo Bassi and Mohan Sanda won the Copywriter of the Year and Art Director of the Year awards, respectively.

Arvind Kumar, president, Advertising Club, Bangalore, says, “The Big Bang rewards excellence and encourages creative talent. The composition of the jury was done meticulously and constituted a mix of top creative, media and marketing professionals.”

Kumar adds, “It was heartening to see small and medium agencies from Bangalore participate and win, which is a testimony to the fact that retail advertising today is really big and happening.”

Kumar said that there were over 75 awards across more than 30 categories this year. Every year, the Ad Club think-tank takes a long look at the various categories to adapt them in keeping with the types of advertising in vogue.

This year, the Advertising Club received close to 660 entries from small, medium and large advertising agencies across the country. Mudra, South, won one gold, four silvers and three bronzes. Pinxit Blue has won one gold for Google and one silver for Infosys. Saatchi & Saatchi Direct, Rainmakers, RK Swamy/BBDO and TCG won one silver and one bronze each, Y on Earth won one bronze. Nirvana won a gold for ‘Excellence in Film Production’ and three golds and one silver for direct entries.

The Advertising Club also posthumously honoured the late Captain VVK Mani, ex-president and one of the co-founders of the club, with a Lifetime Achievement Award for his contribution to the world of media and advertising.

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