RKSwamy/BBDO bags advertising duties for Shriram Transport Finance Company

Shriram Transport Finance Company Ltd (STFC), a commercial vehicle finance company and part of the Rs 6,000 crore Shriram group, has awarded its advertising duties to RKSwamy/BBDO. Media Direction, RKSwamy’s media agency, will handle the media duties.

Confirming this development to agencyfaqs!, R Sridhar, managing director, Shriram Transport Finance Company, says, “We are a small company in terms of business, and we were looking for an agency, which could understand our business and formulate relevant advertising strategies.”

The company plans to spend around Rs 6-7 crore on advertising this year. Interestingly, RKSwamy used to handle the business five years ago, but the company discontinued this relationship, and did not hire any advertising agency in its place.

Sridhar explains, “Earlier, we had a very limited advertising budget, and besides, there wasn’t any need to advertise as such. But now that we have ventured into financing new commercial vehicles, we also need to promote the same.”

Prior to this, the company was only into financing used commercial vehicles.

Two other agencies, which participated in this pitch held early this month were JWT and Madison.

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