MAA Bozell’s Amarnath Varma joins Oxygen Communications as V-P, discoveries

Amarnath Varma, who was working with MAA Bozell, Hyderabad, as branch manager, has now joined Oxygen Communications, Delhi, as vice-president, discoveries. Discoveries is an innovative designation created by Oxygen. Varma’s mandate here will be to rejuvenate the organisation, discover innovative ways to grow the business, look for new opportunities and rediscover the potential of employees. He will report to Tarun Das, chief executive officer, Oxygen Communications.

Varma says, “Oxygen is a creative organisation and works on the principal of synchronised creativity at each level. Therefore, it gives me the freedom and liberty to innovate new ways and put my skills to the best use.”

Varma has experience of more than 20 years in advertising and marketing. Prior to MAA Bozell, he headed United Advertising, Delhi, as chief operating officer. He has also worked with Publicis India, Delhi, for more than eight years on brands such as Bata, Lotus Herbal , Dawat Basmati Rice, Hindustan Petroleum and Hero Honda.

He remembers with great fondness his work on the Hero Honda account during his stint with Publicis India.

Tarun Das says, “Amar’s role at Oxygen will be crucial as he will add value to our existing clients in terms of strategic thinking. He will also be responsible for spotting avenues for growth and expansion as in the coming times, as an organisation, Oxygen will be extending its branches.”

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