Launched in 16 countries across the world as a part of its global launch, the collection brings international technology to the Indian consumers.

From pushing sneakers to experience centres where your shoes and your feet get spa treatments, Bata is shedding its stiff image.

The association will begin with the launch of new campaign by Bata.

PM Narendra Modi's speech earlier this week gave the 'Swadeshi' sentiment a boost. Will this impact brand choice?

The account was won after multi-agency pitch.