Mudra’s PrimeSite beefs up its senior management team

Gour Gupta joins as vice-president, North and East, and Lokesh Kumar as all-India business development manager

PrimeSite, the out-of-home specialist business unit of Mudra Marketing Services, has appointed two senior executives to reinforce its top management team. Gour Gupta has joined as vice-president, North and East, and Lokesh Kumar as all-India business development manager.

Both Gupta and Kumar have moved in from Portland India. Gupta was general manager with Portland India, while Kumar was general manager with Poster Publicity, a unit of Portland India Outdoor Advertising.

Gour is an arts graduate and has done his postgraduate diploma in sales and marketing from NIS. He has spent around 12 years in the industry. He has worked earlier for companies such as Selvel Vantage Group, Pantaloon Fashions and Modern Suiting.

Kumar has 10 years of experience in the industry. He was instrumental in developing three key offices for Portland India in Bengaluru, Chennai and Hyderabad for business, HR and administration.

Mudra’s PrimeSite beefs up its senior management team

R Lakshminarayanan

R Lakshminarayanan, chief executive officer, Mudra Marketing Services, says, “The out-of-home business is experiencing a boom with respect to retail, visual merchandising and visual way-finding. As a result, there is a requirement for high-order professional power to keep pace with its growth. With the kind of experience and market insights the new team has, we will strengthen our already strong national structure considerably.”

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