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O&M, McCann Erickson win spikes for India
While Ogilvy India scored five spikes, including one gold, three silver and one bronze, McCann walked away with four silvers, all for Happydent ‘Palace’
At the Media Spikes Awards 2007 held in Bali, two agencies from India – O&M and McCann Erickson – won an impressive tally of metals. While O&M scored five spikes (metals in this context) in all, McCann won four, incidentally all for Happydent.
O&M’s tally included one gold, three silver and one bronze spikes. In the Print Single: Public Service/ Charity Fund-Raising category, O&M got two silvers for ‘IAPA Mother-Son’ and ‘IAPA Mother-Daughter’ for its client, The Indian Association for Promotion of Adoption & Child Welfare. Another entry in the same category, ‘IAPA Father-Daughter’, won the agency a bronze spike. The entire campaign for IAPA (comprising these three entries) fetched the agency a gold in the Print Campaign category (a gold is awarded only to the best entry in each category).
There were only two golds awarded at the ceremony.
A shot from the Happydent ad |
McCann Erickson’s four silvers for Happydent were all for the commercial ‘Happydent Palace’. The wins were in the TV: Food Products category in the TV Craft category, and for Best Use of Film Direction, Best Use of Art Direction – TV and Best Use of Cinematography.
Leo Burnett was the only other Indian agency to be nominated at Media Spikes. It had one entry in the Radio category – ‘Kid’ for Heinz – which didn’t win any spikes, but was assigned ‘finalist’ status.
The Media Spikes Awards has a very high profile international jury from around the world. The profile of the jury and the extremely prudent awarding of golds at the ceremony make this an extremely tough competition, requiring entries to be above a certain standard.
© 2007 agencyfaqs!