Manish Ajgaonkar joins Rediffusion-Y&R as ECD

Rediffusion-Y&R has recently roped in Manish Ajgaonkar as executive creative director. Based in Mumbai, he will report to N Padmakumar, national creative director, Rediffusion-Y&R. Ajgaonkar's mandate will involve looking after the creative work for the agency, which will include basic ideation and getting the right art for clients.

In an official communiqué, Neville Medhora, vice-president, Rediffusion-Y&R, says, "Ajgaonkar has done some fantastic work in his previous avatars and brings on board some cutting edge ideas and strong work ethics. I believe that he will translate some great work for our clients."

Padmakumar says, "He has been a talent I've been tracking for a while now. He brings with him an amazing ability to ideate as well as craft ideas into works of art. His joining the agency adds tons of possibilities for Rediffusion in the days ahead."

Ajgaonkar says, "I have a very good rapport with Padmakumar, which will help me to work really well in the agency. Moreover, he believes in my work."

During a career spanning more than 14 years, Ajgaonkar has worked with agencies such as JWT, Publicis Ambience, Saatchi & Saatchi and Percept/H, to mention a few.

He has worked with leading brands such as Pepsi, Close Up, Westside, GM Motors, Essar, Pantaloons, Canon, Samsonite, HSBC and Louis Philippe.