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Leo Burnett, Delhi, picks up NGC; adds business worth Rs 10 crore
Having picked up a handful of new businesses including National Geographic Channel, Leo Burnett, Delhi, has more or less offset the loss of Dabur
You lose some, you win some!
Leo Burnett, Delhi, decided to forsake its Rs 8-Rs 10-crore Dabur business recently. Now, having picked up a handful of new businesses including National Geographic Channel (NGC), it has more or less offset the loss of Dabur.
Besides the creative duties of NGC, Leo Burnett's Delhi's office has signed up with Atlas Cycle (for its roadsters and sports bikes) and Nexant, a Bechtel-affiliated provider of technology solutions and technical and management consulting services to the energy industry on a global scale. All these businesses put together would add about Rs 10 crore to Leo Burnett's billings.
This is not Leo Burnett's first brush with National Geographic Channel though. The agency had worked on NGC's Mission Everest project, which it had won earlier this year in a multi-agency pitch. Talking about why NGC decided to assign its entire advertising account to Leo Burnett, Puneet Johar, vice-president, marketing, NGC, says, "Leo Burnett understands our strategy and the category we operate in. Their work on the Mission Everest project was another very important deciding factor."
Incidentally, Jayshree Sundar, who completes her first six months at Leo Burnett as executive director, is quite happy with the progress that the Delhi branch has made in these last few months. "When I joined, the immediate task was to lift the morale of the branch," she says. "Things look good now. We have won some new businesses and will be aggressively pitching for more."
A multi-agency pitch preceded the Nexant win. Leo Burnett would be handling the South Asia Regional Initiative Energy (SARI/Energy) project. The objective of the SARI programme is to bring together energy sector players from both public and private sectors across the South Asia region, including countries such as India, Nepal, Bangladesh, Sri Lanka and Pakistan, to discuss and resolve issues that impede cooperation and investment in energy development.
While the campaign for Atlas sports bikes is on air, the agency is working on the SARI Energy campaign, which, Sundar informs, will cover multiple media vehicles. © 2003 agencyfaqs!