CHannel [v] sets aside Rs 6-7-crore for Get Gorgeous 2

CHannel [v] is back with the second season of Get Gorgeous, and the total outlay on the show, say sources, is about Rs 6-7-crore.

[v]’s most expensive talent hunt – Super Singer – had an allocation of about Rs 10-15-crore. Though below Super Singer, Get Gorgeous has a decent amount of money riding on it, which only indicates the kind of expectations from the show.

Last year, Get Gorgeous was one of [v]’s most popular shows reaching an audience of 4.4-million viewers across India in the base population of C&S 4+. This viewership was achieved in the first four weeks of telecast between June 27 and July 24 for all airings of the show, both original and repeats.

In the crucial market of Mumbai, the TVR of Get Gorgeous touched the 2.2-mark between June 27 and July 24 from an opening of 0.1 in the TG of C&S, ABC, 15-34 years.

Clearly, an audience for the show exists, as Deb indicated at a press meet in Mumbai to announce the second season of Get Gorgeous on February 23. “There are viewers for the show and we are confident that it will do well,” he says.

Like last year, the hunt covers six places – Mumbai, Delhi, Kolkata, Pune, Bangalore and Goa (instead of Chennai – one of the cities on the circuit last year). Unlike last year where the quest was for four attractive models, the hunt this year is limited to one “terrific” face; the number of shortlisted candidates has increased from 16 to 20.

Elite and LG continue to be associated with the show as they did last year – the former with whom the winner will work under a contract and the latter as a presenting sponsor for its CDMA brand of phones.

The hunt, incidentally, was flagged off a few weeks ago with auditions in Delhi, Kolkata, Pune, Bangalore and Goa, which were conducted throughout the day unlike last year when casting calls were entertained during evening get-togethers in the respective cities.

Auditions in Mumbai – the last city on the road map – will be completed in the next few days.

The show will be anchored by Archana – a debutante VJ and one of the winners of the Get Gorgeous hunt last year. It will be telecast on the channel in April.

Last year, Amar Deb, head, CHannel [v] had told agencyfaqs!: “Modeling is big with the youth. The struggle an aspiring model goes through is akin to the toil of a young singer. We wanted to take the reality TV format to the next level, as in, do something that doesn't involve singing, which is why a model hunt.”

Cut to the present. The original reasons for doing the show still remain, except that the scale is bigger now. Yes!

© 2005 agencyfaqs!