VJ Media launches retail magazine, ‘VM&RD’

Step into a shopping mall and a sense of deja vu engulfs even the most disinterested person. With more and more retail chains mushrooming throughout the country, it is believed that India will be the next big retail magnate after China.

VJ Media Works has capitalised on this opportunity by launching ‘VM&RD’ (Visual Merchandising & Retail Design), a magazine that focuses exclusively on all aspects of design and merchandising in the context of branded shopping environments.

Elaborating on the retail sector, Vasant Jante, publisher, VJ Media Works, says, “India’s retail boom is going to grow and our magazine will address the gap that exists between the brand marketers and the service providers. This will be done by providing up-to-date information on store planning, store design and visual merchandising.”

The magazine will showcase the best designed stores from India and abroad to provide a relevant reference point for the industry.

The target readers for the magazine will be retail stores, brand marketers, retail designers and architects. The magazine will be circulated across Asia and the Middle East.

As advertisers, ‘VM&RD’ hopes to rope in design specialists, architects and vendors dealing in furniture, lighting, mannequins and flooring.

VJ Media Works is a media company with interests in publishing and industry events. The organisation owns two titles, ‘Point-of-Purchase’ and ‘Outdoor Advertising’.

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