Online ad network Ozone Media ties up with 24/7 Real Media

Ozone Media, the online ad network, has tied up with 24/7 Real Media, the international marketing group, to expand its online network business across India and beyond.

Kiran Gopinath, founder and CEO, Ozone Media, explains, “Under the tie-up, Ozone Media will generate revenue for Indian and other global websites by offering them the opportunity to sell their UK inventory to international advertisers.”

Gopinath adds, “This will enable the advertisers to reach a UK-based audience looking at Indian websites, but with an interest in products and services relevant to this international audience.”

As per an official communique, Steve Dorey, head of business development, 24/7 Real Media, UK, says, “The UK advertisers are bound to learn from this association as we will bring our expertise and learning about the Indian market, besides generating revenue using Ozone Media’s network of international traffic.”

On the need to partner with an international agency, Gopinath explains to agencyfaqs!, “24/7 Real Media is a comprehensive package dealing with different products and services such as tracking, reporting and targeting. With this tie-up, we will gain a more detailed understanding of its audience, allowing for more efficient sales and increased revenues.”

In the first phase, Ozone plans to expand to the UK, the US and the countries of the Middle-East.

© 2006 agencyfaqs!