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<FONT COLOR="#FF0033"><b>IRS 2006 Round 1:</b></font> Most top magazines experience decline in readership
‘Saras Salil’ continues to reign supreme among the magazines. Coming in second is Tamil weekly ‘Kungumam’, with a readership of 7.59 lakhs, which wasn’t among the top ten in the IRS Round 2 last year
Going by IRS 2006, Round 1, Hindi fortnightly magazine ‘Saras Salil’ has maintained its numero uno position with a readership of 73.61 lakhs, which is quite consistent with last year’s IRS Round 2 figures (73.66 lakhs).
Coming in second is ‘Kungumam’, the Tamil weekly, with a readership of 37.59 lakhs, which wasn’t among the top ten in the IRS Round 2 last year.
Malayalam magazine ‘Vanitha’, meanwhile, has slipped a notch from last year’s number two position. It has come in third this year, declining by 4.79 lakh readers. Its total readership now stands at 35.16 lakhs. This is the third round in a row in which the readership of ‘Vanitha’ has declined.
‘India Today’ (English), which was last year’s number three, has slipped to number four this year, with a readership of 35.09 lakhs. In comparison to IRS 2005, Round 2, its readership has declined by 3.9 lakhs.
Hindi monthly ‘Grihasobha’ continues to stand at number five, with a readership of 31.93 lakhs. Last year, this figure stood at 33.7 lakhs, which indicates that its readership has declined by 2.77 lakhs.
Tamil weekly ‘Kumudam’, which has registered a fall from fourth place last year to sixth place this year, has also experienced a decline in readership of 3.63 lakhs. Its readership, as per the latest IRS round, stands at 30.71 lakhs.
‘India Today’ (Hindi) and ‘Malayala Manorama’ have both slipped a rank since last year to stand at Rank 7 and 8, respectively. While the readership of ‘India Today’ has declined by 4.34 lakhs (from 32.83 lakhs in IRS 2005, Round 2, to 28.49 lakhs now), ‘Malayala Manorama’ readership figures have dropped from 32.07 lakhs in Round 2 of 2005 to 27.60 lakhs in Round 1 of 2006.
Tamil weekly ‘Ananda Vikatan’ and Hindi monthly ‘Meri Saheli’ have finished at Rank 9 and 10, respectively, with corresponding readership figures of 25.50 lakhs and 24.81 lakhs. These two were not among the top ten as per IRS 2005, Round 2.
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