Disney’s Reddy to join Century Communication’s Pearlmedia as CEO

Sanjay Reddy, director, ad sales, Walt Disney Television, has put in his papers to join Pearlmedia as CEO. Pearlmedia is the media sales arm of Century Communications, an integrated media and entertainment company.

At Pearlmedia, Reddy will be responsible for consolidating its business of air time sales, television software, outdoor media and radio ad sales. He is currently serving his notice period at Walt Disney.

Anand Tewari, director, Century Communications, says, “We foresee that this division will grow and provide integrated media solutions and generate revenue of more than Rs 200 crore in two years. I am confident that Sanjay, with his expertise, will help us reach the next level of growth.”

In the past, Reddy has worked with media companies such as SET India, ESPN and CNBC, where he has held senior designations.

About Pearlmedia’s future plans, Tewari says they hope to consolidate the sales division by entering new media arenas such as outdoor and radio. Their aim is to emerge as a multiple media vehicle that will provide one-stop solutions for all media sales activities.

Century Communications is active in the post-production business which operates under Pixion, offering solutions for all high-end post-production jobs in the market. It has bagged nine radio licences in cities across India.

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